Home / Advertising & Media Companies in Dubai / Top Advertising Companies in Dubai : List of the Top 10 Best Advertising Companies in Dubai
Advertising Companies Dubai : List of the Best Advertising Companies in Dubai with Contact Details & Location Map. Top 10 Advertising Companies in Dubai UAE
Advertising Companies Dubai : List of the Best Advertising Companies in Dubai with Contact Details & Location Map. Top 10 Advertising Companies in Dubai UAE

Top Advertising Companies in Dubai : List of the Top 10 Best Advertising Companies in Dubai

Top Advertising Companies in Dubai : List of the top 10 best advertising companies in Dubai with contact details including company names, contact details, telephone numbers, email addresses, websites, location map, driving directions, deals, offers, prices, costs, coupons, vouchers, reviews and ratings. Advertising companies and advertising firms in Dubai serve a wide variety of clients, such as corporations, nonprofit organizations and government agencies. The clients of advertising companies in Dubai often do not have internal resources to handle a branding or marketing campaign for them, and appreciate the many resources that advertising companies and advertising firms can bring to their project. Some advertising companies in Dubai specialize in advising a certain class of clients, such as automobile companies, beverage companies, or apperal manufacturers. Some advertising agencies are large nationally recognized organizations with offices in many different cities to assist their clients in their locale.

Locating the Best Advertising Agencies in Dubai UAE – Advertising is a popular method of drumming up support and awareness for a cause, organization, product, or company. Businesses hoping to promote their company name or product may hire an advertising company for help. These advertising companies may provide public relations staff to create and manage promotions and campaigns. Advertising companies are skilled in the campaign strategies for brands, corporations, and organizations. They know what graphics, text, designs, and colors will grab the attention of potential customers, and can use that to a company’s advantage. These companies employ counselors to work with businesses on coming up with website ads, sales, Internet designs, and billboards to advertise, utilizing their vast networks and research skills as well. From flashy campaigns to creative online design to glossy magazine ads, advertising companies can help companies get their name out across all types of media. Rates vary by company, depending on the customized services they offer. Businesses hire these agencies to advertise in hopes of increasing awareness, growth, and overall sales. Ad agency companies are professionals who can consult and provide advice for clients as to what works best or what doesn’t in the world of advertising.

Advertising companies employ a wide range of artists, sales associates, public relations experts, and web-based professionals offering anything from performance strategies to brand planning to ideas and innovations. These services can pertain to standard print advertising or digital design. Two decades ago, advertisements appeared mostly in magazines, billboards, and newspapers. Now, Internet advertising is booming. Online advertisements are capable of targeting specialized markets and consumers. Clients who want to know more about how they can increase sales, promotions, and marketing through website and print advertising can check the Internet for listings and ideas.

Top Advertising Companies in Dubai

Top Advertising Companies in Dubai in Dubai UAE : List of the best advertising companies with contact details including company names, contact details, telephone numbers, email addresses, websites, location map, driving directions, deals, offers, prices, costs, coupons, vouchers, reviews and ratings. Top advertising advertising companies in Dubai yellow pages online directory.

1. Factori Design & Decor LLC
Company Location & Address: Al Quoz Indl Area 3, Dubai
Company Telephone Number: +971 4-3470078
P.O.Box: 23474 Dubai UAE
Advertising Company Website : Click Here To View Website
Category: Advertising Company in Dubai, Media Advertising Companies

2. Ripple Creative Solutions
Company Location & Address: Office 36, 7th Floor, Al Thuraya Tower 2, DMC, Dubai
Company Telephone Number: +971 4-4280703
P.O.Box: 35211 Dubai UAE
Advertising Company Website : Click Here To View Website
Category: Advertising Company in Dubai, Media Advertising Companies

3. A3 Advertising LLC
Company Location & Address : Opp Euro Gulf Steel, Al Quoz Industrial Area 1, Dubai
Company Telephone Number : +971 4-3388240
P.O.Box: 31135 Dubai UAE
Category: Advertising Company in Dubai, Media Advertising Companies

4. Acro Light Advertising Eqpt
Company Location & Address : Dubai
Company Telephone Number: +971 4-2327377
P.O.Box: 95574 Dubai UAE
Advertising Company Website : Click Here To View Website
Category: Advertising Company in Dubai, Media Advertising Companies

5. Action Advertising and Marketing
Company Location & Address : 112, Al Dhiyafa Shopping Centre, Dhiyafah Rd, Satwa, Dubai
Company Telephone Number : +971 4-3459370
P.O.Box: 55425 Dubai UAE
Category: Advertising Company in Dubai, Media Advertising Companies

6. AD XPRS JLT
Company Location & Address: 1204, Gold Crest Executive Towers, JLT, Dubai
Company Telephone Number: +971 4-4475498
P.O.Box: 340505 Dubai UAE
Advertising Company Website : Click Here To View Website
Category: Advertising Company in Dubai, Media Advertising Companies

7. Add Point Advertising LLC
Company Location & Address: Dubai
Company Telephone Number: +971 4-2678901
P.O.Box: 87882 Dubai UAE
Category: Advertising Company in Dubai, Media Advertising Companies

8. Adel Almhiri General Trading LLC
Company Location & Address: Plaza Bldg, Hor Al Anz, Dubai
Company Telephone Number: +971 4-2694427
P.O.Box: 235417 Dubai UAE
Category: Advertising Company in Dubai, Media Advertising Companies

9. Adfirst Advertising LLC
Company Location & Address: Al Quoz 2, Dubai
Company Telephone Number: +971 4-2386430
P.O.Box: 126596 Dubai UAE
Category: Advertising Company in Dubai, Media Advertising Companies

10. Al Rahma Advertising
Company Location & Address: Al Fardan Exchange Bldg, Bur Dubai, Dubai
Company Telephone Number : +971 4-3512101
P.O.Box: 34259 Dubai UAE
Advertising Company Website : Click Here To View Website
Category: Advertising Company in Dubai, Media Advertising Companies

Advertising Companies Dubai Location Map

Best Advertising Companies in Dubai

Best Advertising Companies in Dubai UAE : List of the best advertising companies in Dubai with contact details including company names, contact details, telephone numbers, email addresses, websites, location map, driving directions, deals, offers, prices, costs, coupons, vouchers, reviews and ratings. Top advertising companies in Dubai yellow pages online directory including companies in Dubai Airport Free Zone, Dubai Cars and Automotive Zone, DUCAMZ, Dubai Auto Zone, Dubai Design District companies list, Dubai Healthcare City, Dubai International Academic City, Dubai Internet City, Dubai International Financial Centre, Dubai Knowledge Village, Dubai Media City, Dubai Gold and Diamond Park, Dubai Multi Commodities Centre DMCC, Dubai Silicon Oasis DSO companies list, International Media Production Zone, Jebel Ali Free Zone agencies list, Dubai Production City, Dubai World Central (Dubai South), Dubai Studio City and more. Find all the advertising agencies listed in Dubai yellow pages online directory.

Advertising Companies Dubai : List of the Best Advertising Companies in Dubai with Contact Details & Location Map. Top 10 Advertising Companies in Dubai UAE

Dubai Advertising Companies List – An advertising company or firm is a vital aspect of any business or marketing strategy. It comes in most handy when a company plans to stay at the helm and designs to build a branding strategy that is second to none. A huge company may have a department committed to branding who in turn has a group of agencies to aid him with branding and marketing ideas and implementation. A mid size or a small company usually hires an advertising agency to handle the complete branding strategy and the promotions required. They do not have internal brand managers at all. The advertising company is a medium between the media and the company. They project the company in a positive frame to the end consumer through print, outdoor, television and radio.

Advertising company is accountable for making a distinctive and attention grabbing ad campaign for their valued client to create a encouraging space in the clutter of other rivals. They even assist to create a brand space in the minds of the target audience. Whenever an agency is appointed by a company, they first try to comprehend the product and the company’s aim behind it. It is important to be acquainted with the target audience first and then move ahead with the planning, creating and implementing the campaign for the promotion of the brand.

The complete process beginning from planning to implementation of the advertising campaign to accomplish the set targets is a daunting task. In the beginning, there is a need to research well to know about the mind set of the consumers, their profiles, and the preferences. Everything should be considered keeping the company’s purpose in mind. A client’s expectation from the advertisement campaign and the advertisement agency can extend from increasing sales of its products and services to introducing new products, restating the brand advantages or just connecting with the old and new consumers.

Bearing all the above points in mind an effectual advertisement campaign is designed. The entire campaign should incorporate eye catching slogans, melodious jingles to interesting body content. All of this has to be within the budget too. At any point of time, if the company senses that the advertising has not succeeded to attain the set targets, they must expect the agency to start rework. Hence, everything needs to be done carefully and wisely prior to the campaign is presented in front of the company heads. Any loop hole may put the entire hard work and efforts to trash.

Advertising compant may be of different sizes. Some may be small with a one or two team members managing the complete show, while there may be huge ones with experts and well equipped departments. Some undertake the complete campaign while several concentrate on any one part of media such as print or may be radio. An advertising company is sure to add reliability to the business and even help increase the profits in manifolds. Choose an agency bearing in mind your goals. The agency should be equipped to serve you well and have an infrastructure that suits your requirements well.

Advertising Companies Dubai : List of the Best Advertising Companies in Dubai with Contact Details & Location Map. Top 10 Advertising Companies in Dubai UAE

Advertising is becoming the essence of brand building exercise and marketing mix. This is because of the raised competition and a need to distinguish one’s products or services as brands. This need is easier said than done. For implementing advertising activities in an effective way, a premier advertising agency has to jump in. The media experts belonging to this type of entity have creativity and a wide knowledge of the industry, trends and methods of promotion. The adjectives related to the ad agency lets the advertisers to introduce their brands over a global platform.

The advertisers must keep a few points in mind, before making a final choice about an advertising company. The search for an agency must not be limited to a geographical locale. Today, the effective methods of communicating and working in coordination allows the organizations to work closely with their associate. The prospective advertisement agencies must not be screened according to their size. This may sometimes neglect the efficiency of those organizations that have sufficiently handled crucial projects. The advertisers should keep wide options open and does not only consider industry experience as a constraint for selection.

The advertisers must emphasize on the presentation work of the advertising company but must analyze the speculative work with deep insight. Remember that a score-sheet alone must not be the basis of decision making, but the gut feeling has a lot to do with the selection. Before choosing, one must keep a clear notion about the type of agency needed, whether it will be used for execution or for strategic planning. The decision making team must take into account existing ads that they come across, and must find the agency behind the same.

Selection team must enter into conversations with prospective agencies. This may spark a chemistry between them and their aptitude can be judged by the same. The key members of these prospective agencies can be called down at your workplace for learning about their process. This will create a better understanding about how they devise solutions for their clients. The advertising company prospective list must be now limited to two or three. The selection team must visit their place, see the work culture and meet people there. In this way, advertisers can make a smart and sensible choice.

Advertising Companies Dubai : List of the Best Advertising Companies in Dubai with Contact Details & Location Map. Top 10 Advertising Companies in Dubai UAE

 

When most people think of advertising agencies, they think of companies that will help put together a print advertisement or maybe a television commercial. Most small businesses, even well-established ones, may be hesitant to hire an advertising agency, thinking that it is reserved for larger companies with bigger budgets for advertising. However, there are ways to advertise your business that do not involve television, radio, or even sending out mailers in the newspaper.

In fact, today, building an online presence is often the primary goal of advertising agencies. Professionals in this area help to make it pretty clear to small business owners that if someone wants to learn more about a business and searches for them online and finds no website, they will likely move on to another business. In today’s world, people expect to be able to read about a company, their services or products, before stepping foot in the store or calling them on the phone. This desire, and expectation, for knowledge can cost a business a lot of money if they do not have even a simple website for their business.

Of course, online advertising goes far beyond a website, although that is definitely the place to start. One important aspect of advertising is that when someone does an internet search for your type of business, your business will come up near the top of the search engine results. A company does not have to be the biggest or most popular type of that business in the area in order to end up on top of the list. That is a popular misconception. Rather, it takes the skill of an advertising agency to go to work on behalf of a business in order to ensure that your business stands out.

While it may be possible to try to create an online presence on your own, just like you would not try to produce your own television commercial, it is best to rely on an advertising agency to do the online marketing for your business. There are companies, like Future Internet Marketing, who specialize in helping established small businesses form an online presence through social marketing, search engine optimization, and video marketing.

One of the great advertising tools in use today is social marketing. This includes giving your business a presence on social networking sites, which can really create great interaction between customers, or potential customers, and the business. Either by using special deals or clever ads, these sites can really be a great benefit to a business. Even if a business owner understands these concepts and advertising methods, they are very time consuming and ongoing and take time away from the actual work of your business. As a result, hiring an advertising agency to handle this aspect of the business is usually the best way to go.

Best Advertising Companies in Dubai UAE : List of the best advertising companies in Dubai with contact details including company names, contact details, telephone numbers, email addresses, websites, location map, driving directions, deals, offers, prices, costs, coupons, vouchers, reviews and ratings. Top advertising companies in Dubai yellow pages online directory including companies in Dubai Airport Free Zone, Dubai Cars and Automotive Zone, DUCAMZ, Dubai Auto Zone, Dubai Design District companies list, Dubai Healthcare City, Dubai International Academic City, Dubai Internet City, Dubai International Financial Centre, Dubai Knowledge Village, Dubai Media City, Dubai Gold and Diamond Park, Dubai Multi Commodities Centre DMCC, Dubai Silicon Oasis DSO companies list, International Media Production Zone, Jebel Ali Free Zone agencies list, Dubai Production City, Dubai World Central (Dubai South), Dubai Studio City and more. Find all the advertising companies listed in Dubai yellow pages online directory.

Find all the advertising companies listed in different neighbourhoods and communities in Dubai including: Deira, Al Dhagaya, Al Garhoud, Al Karama, Al Nahda, Al Qusais, Al Ras Al Rashidiya, Al Rigga, Dubai International Airport, Hor Al Anz, Mirdif, Nad Al Hammar, Bur Dubai, Al Barsha, Al Karama, Al Quoz, Al Wasl, Business Bay, Dubai Marina, Emirates Hills, Dubai International City, Jebel Ali, Jumeirah, Jumeirah Islands, Jumeirah Lake Towers, Nad Al Sheba, Oud Metha, Port Rashid, Ras Al Khor, Ras Al Khor Industrial Area, Trade Centre, Umm Suqeim and Zabeel Dubai.

Dubai Advertising Companies List : List of the Best Advertising Companies in Dubai with Contact Details

Reviews

Top Advertising Companies in Dubai : List of the top 10 best advertising companies in Dubai with contact details including company names, contact details, telephone numbers, email addresses, websites, location map, driving directions, deals, offers, prices, costs, coupons, vouchers, reviews and ratings.

User Rating: 4.95 ( 541 votes)

UAE Yellow Pages Related Categories:

About Yellow Pages UAE

UAE Yellow Pages Online Directory – List of companies in UAE with contact telephone number, company address contact information, location map, company profile and email address pdf. Browse list of the top companies in the United Arab Emirates. UAE business directory where all businesses across the UAE are listed and can be searched. Find local businesses and companies in the UAE online business directory with company names, company profile, contact details, telephone numbers, email addresses, websites, location map, driving directions, deals, offers, prices, costs, coupons, vouchers, reviews and ratings. Online local search & business directory for UAE providing best information on all products and services. AllUAE.ae is your tool to search for your favorite destinations ‎either for business or pleasure. AllUAE.ae is the local search engine; it collects, filters, classifies and presents local business information to the market. A smart shortcut to what you need, no matter where you are located in UAE. Companies in UAE : Top companies in UAE : List of companies in UAE with contact telephone number, company address contact information, location map, company profile and email address pdf. Browse list of the top companies in the United Arab Emirates.

7 Reviews

  1. UAE Yellow Pages Online Directory

    Advertising, promotions and marketing a business or company usually requires some outside help. And because these companies cannot afford to miss out on great sales opportunities, promoting the business needs to be a top priority. But should a company do all promotions and marketing activities or hire an advertising company in Dubai UAE? Below are some sound reasons why getting outside, expert help is recommended.

    1. To gain a new and fresh understanding of your market – If the Internet has taught the business world anything, it is that consumer behavior is erratic- and so should your business goals should also change from time to time. What used to work for your market and your company back then, might not necessarily work now. An advertising agency can give you a new view to current trends in the marketplace so your business meets whatever changes it experiences.

    2. To save time and money – Promotions and advertising can be a complex and time-consuming process that will entail coming up with the right ideas for your market segment; getting access to and knowing the proper channels that will reach your consumers, and using methodical monitoring systems to ensure that your ads and your strategies are actually effective. If you take it upon yourself or get an in-house team to do all of those things, then you need to spend for equipment and manpower.

    3. To get tried and tested expertise and experience – The right ad agency will know the marketplace and will have the body of work that proves they know what they are doing and that they get business results. When choosing your ad agency, consider the range of services it offers and what those services have been able to do for other businesses. Look for expertise in, among others, brand engagement, brand communications, digital media (from website design and development to social media strategies), and advertising strategies (from above the line to below the line advertising).

    It is never easy running a business. But when you get professional and expert help to promote and market your products or services, your job will be less difficult and more stress-free. A professional advertising company can always be trusted to have a complete arsenal of approaches and tools to help any business. And this is the main reason why hiring their expertise will be a sound investment.

  2. Top Advertising Companies in Dubai

    Business today is getting more competitive, and with all the options consumers have, it is harder to get their attention and have them focus on your service or good. Traditional advertising and marketing go only so far these days. To really stand out, companies need to invest in creative advertising ideas.

    Marketers understand the need for new, and creative marketing initiatives, but the problem is that it can take a lot of time to come up with great ideas, and it is expensive to hire a think tank agency to develop innovative ideas.

    There is one creative advertising channel that has been around for years, but is often overlooked-using taxi advertising. Taxi ads are cost effective and they deliver a company’s message 24 hours a day, seven days a week. Companies can take advantage of taxi top signs, taxi wraps, in-taxi displays, and the list goes on and on.

    With taxi advertising, you can also target specific locations by setting up routine routes with the taxi advertising agency you choose to work with. They will discuss your needs with you and offer recommended routes, schedules, different taxi top signs, and other options. Depending on the taxi advertising agency, your marketing options are endless.

    Besides being able to deliver your message to the streets 24 hours a day, another great fact about taxi ads are that they are affordable considering the vast benefits your company will get from them. Taxi advertising rates are often negotiable for packages in multiple markets. Also, there is hardly ever a minimum amount of taxi cabs required.

    Companies are looking for an edge: an edge that will give their company more brand awareness and brand recognition. With extreme competition coming from all directions, businesses have to think of and use new ways to attract consumer attention. Taxi advertising has been around for a while and delivers effective company messaging around the clock. Yet, this channels slips past the minds of marketing managers who are planning a marketing campaign.

  3. Marketing and Advertising Companies in Dubai UAE

    Why Do You Need to Hire Outside Marketing and Advertising Companies in Dubai UAE? When does a business owner feel the need to find good marketing and advertising companies? This situation arises when you have tried your best on your own and are not getting satisfactory results. You start to feel that for the growth of the business, you need to get the help of a good outside marketing and advertising agency. Once you realize you need help, the important question becomes, “How do you choose the right agency?” This is not a small decision. You have to carefully consider several aspects in hiring the services of any outside marketing and advertising company.

    Prepare a Short List of Candidates – So, how do you start the process of choosing a good marketing and advertising company to promote your business? To begin with, you have to create a short list of candidates. Go through the pages of your local phone book. Do some research on the Internet? The goal is to find a marketing and advertising company that is located your area and has the knowledge and experience you are looking for. This short list is going to be very important, because once you’re done; you have closed the doors to all the other options. So, take your time doing the research and preparing your list.

    Know Your Strengths and Weaknesses – The next thing to consider when looking for a marketing and advertising company is the strength of your business. If you have clear vision of your strengths, then you know the areas where you do not require any help. Knowing your strengths also indicates to you what your weaknesses are. These are the areas where the outside agency can provide the most support to you. This makes your job of choosing the best marketing and advertising company easier. You can choose the agency that has specific knowledge in the area where your company needs it the most. What good would it be for you to choose an outside agency that has specialization in the field where you are already very strong? This way, you will save your money and time and both you and the agency you choose can concentrate more on what you do best.

    Location of the Advertising Company in Dubai – Another important factor in the process of finding a good marketing and advertising company is its location. If you feel that you may need to have face-to-face meetings more often with the advertising agency, then it is better to opt for a local agency. Another advantage of hiring the services of a local marketing and advertising firm is that you might be able to lower your costs. Most agencies tack on travel expenses, which can get expensive if there is significant travel involved. Finally, make a list of what you expect from the outside advertising firm. This list should be the focal point of all your further steps in finding the right agency.

  4. UAE Yellow Pages Online Directory

    When you think of the different types of advertising, several come to mind. There is the traditional means to advertise: newspapers, magazines, radio, television commercials, billboards, and even taxicabs. Yet there are other types of advertising. There is aerial advertising, which is very different in many aspects. Here is information about the different kinds of advertising and the exposure presented.

    Radio advertising is aimed at the local customers. The down side to using radio, the customer needs to have the station tuned in. Placement of ads on the radio is another consideration since the importance of calculating the most opportune listening time is crucial to the ad being heard at the best time. The upside to using radio is the audience does tend to remember jingles that are catchy.

    Magazine and newspaper advertising are directed to the subscribers. The subscriptions limit the availability to non-subscribers. The concept of being able to read information online with the internet is slowly changing the subscriptions to this advertising market. Limitations of circulation of magazines and newspapers mean fewer people viewing the advertisements

    Television commercial advertising is channeled to the viewers. Limitation of viewers based on the available channel selections lower the exposure audience. With the availability of cable and satellite to consumers, locating the client base for the advertisement can easily be lost or overlooked.

    Billboard advertising focuses on the area of the billboard. Limitations of outside regions viewing the information are high. Getting the attention of the passersby to view the information is also a subject to be considered.

    Taxicab or bus advertising focuses on the area of the transit of the vehicle. This limits the range of viewing audience. This much like billboards, presents the issue of grabbing the attention of the public the advertisement is trying to expose the information.

    Aerial banner advertising focuses on vast population of various regions. Based upon the region the exposure is limitless. Grabbing or gaining the public’s attention is based on simple human nature to look-up at the airplane that is flying overhead. People typically look up when a plane flies overhead. To have a banner with an advertisement towing behind it adds more curiosity and response.

    People tend to remember aerial advertising at a high rate. They also tend to communicate to others about the advertisement by sharing the information word-of-mouth. This word-of-mouth is absolutely free but is important benefit of aerial advertising.

    Aerial advertising can be done throughout the entire year but the warmer months are preferred. The coverage region or exposure of the advertisements is only limited to the area chosen by the client. This area of choice can be better utilized when you consult the aerial adverting consultant. To optimize maximum visualization of the advertisement is the main goal.

    Aerial advertising has certain restrictions yet these restrictions are fewer than the other means of advertising. To have your advertisement focused on a certain crowd or group is easily obtained through proper planning and calculated timing when you contact your aerial advertising consultant.

  5. Top Advertising Companies in Dubai UAE

    The field of advertising management is made up of a system of interacting organizations and institutions, all of which play a role in the advertising process. At the core of this system are advertisers, the organizations that provide the financial resources that support advertising. Advertising is classified on the basis of the following principles: (1) Purpose (2) Media type used (3) Advertising scale and (4) Budget

    National Advertising – As clear from the term itself, it refers to advertising on a national scale, where the manufacturer stimulates the demand of the product he is offering to the ultimate customers. It refers chiefly to advertising done by a producer to get people to by his branded goods, whenever they are sold. As the advertiser is addressing to a wide audience, the immediate sales can not be expected just by a single insertion of the advertisement.

    Local and Regional advertising – As the name shows, this advertisement is confined to one specific region of any country. This is done when a product is available and is being consumed on a regional level; such advertisement takes place either from the manufacturer, the retailer or the whole seller. Just like this the local advertising is what people are pretty much familiar with as the medium is daily newspapers, radio, etc. The product which is available to the local consumers is advertised through local advertisement.

    Retail Advertising – Service organizations or the local merchants’ convey their message through retail advertising. In this, the customers are directly addressed and are induced in such a way to visit the nearest store and shop the product. The exemplary bodies are the super markets, departmental stores, discount stores etc.

    Trade and Professional Advertising – This type of advertising specifically focuses on the professional people, retailers and the whole sellers. The manufacturers aim at these people through this advertising in order to persuade them to stock its products and to feature them in their respective stores, and run a national advertising campaign for their retail advertisement.

    Industrial advertising – Industrial marketing is similar to the marketing of durables in that advertising can rarely be expected to make the sales. Rather, a salesperson is usually required to supply information and to handle the deals of the transaction. Advertising in this case, can provide the engineer or buyers with the opportunity to express interest in the product by returning a card which is request for additional information.

    Image advertising – The image advertising is undertaken by an organization in order to enhance its importance and value e.g. if the context “what we do” is addressed, then an image is used to nurture the pertinent purpose which enhances the life of a specific product.

    The advertising management heavily focuses on all the decision making activities which require managerial and as well as financial direction, through development of advertising. The main function of advertising is to inform, and persuade the people (through central or peripheral route) to get motivated and take some action to what they are exposed to.

  6. Types of Advertising in Dubai

    The purpose of advertising is to promote a product or service in order to increase sales and create a branding of the product so that a customer loyalty base will be established. Without effective and targeted advertising, a business cannot succeed. There are many types of advertising a business can utilize in effort to increase their sales. The following lists a number of types of advertising available to businesses in Dubai, United Arab Emirates

    Television and Radio Advertising – Since television was first introduced, businesses have had tremendous success using it as an advertising medium. This is due to the increase in consumers watching television. The cost of television depends on the time of day or night one advertises, the popularity of the television show (how many viewers,) and the length of the advertisement. Television advertising can reach millions of people. Radio advertising is a traditional advertising format that uses voice and jingles.

    Print Advertising – This includes newspapers, magazines, fliers, brochures..etc. Placing advertisements in magazines and newspapers is an age old method of advertising. Newspapers and the magazines sell the advertising space. Prices depend on location, size, graphics, and color. Advertising success often depends on the number of subscribers. Print advertising allows a business to target a specific demographic. Fliers and brochures are a great way to advertise sales and launch special product promotion programs.

    Internet Advertising – Online advertising consists of small ads, banner ads, text ads, video ads, pay-per-click advertising, and reciprocal linking to other websites. The effectiveness of online advertising depends on exposure and how many people actually view the advertisement. Internet advertising allows the advertiser to track the number of impressions an ad gets (how many people see it), and how many visits their business website receives from particular ads, making it simple to find out what kind of conversion rates the advertisers are obtaining. Online advertising does not have any time restraints and can be viewed day and night throughout the world. Businesses also have their own websites as an advertising tool. A well-designed and well-promoted website can provide a world of customers.

    Out-of-Home Advertising – This can include digital signage, billboards, kiosks, tradeshows, and out-of-home advertising. This is advertising that takes place outside of a customer’s home. This form of advertising has become very popular because it provides a new way to reach targeted customers. Billboards, kiosks, and tradeshows have been extremely successful advertising tools because you can take your product or service directly to the consumer. Digital signage is a newer method of advertising that is growing in popularity. Digital signage is where monitors/plasma TVs are placed in strategic locations and display advertisements directed at their targeted customer. Digital signage can deliver messages in the form of text and digital video. Advertisers have the ability to up date content from a remote location. You can find digital signage in such places as sports arenas, retail stores, department stores, malls, schools…etc.

    Regardless of the state of the economy, businesses have to keep advertising to stay successful. Because of the broad range of advertising methods now available, businesses now have the ability to reach their targeted customers at very affordable costs.

  7. Advertising For Small Business in Dubai UAE

    What Type of Advertising Suits a Small Business in Dubai UAE? We are concerned that many small businesses are being lured into advertising that isn’t suited to their size and finances. Recently a client of mine received a proposal for a complete rebranding of their business. The problem was that the amount of advertising they suggested was close to the total of their turnover per week. This leads to the question, what type of advertising suits a small business?

    Brand Advertising – This is commonly used by large corporations trying to position the company in their market, with a specific message. If you have huge advertising budgets and huge turnover this is important. Small businesses are best to develop their own distinctive image on business cards, letterheads, websites and promotional materials with the same theme. Try to create an identifiable look and make it consistent. Don’t be sucked into expensive television commercials that try to brand like public companies such as McDonalds. In a small business you just don’t have the funds.

    Direct Response Advertising – This means that for each ad that you place you can measure the results. Test and measure is the best way of thinking of it. An example would be to place an ad in the local paper and give people a special deal. You know by the number of responses and the net profit from the ad whether that advertising works. If the money you make from the advertisement is less than the cost of the ad stop doing it! This is especially true with yellow pages ads. One way of measuring yellow pages ads is to connect a new telephone number and to only give that number for the yellow pages ads. Simply count the calls and then test it against an average sales conversion number. Of course it is best to record your conversion as well but that is best left for another article. You can have the calls monitored and thus ensure that you know whether your advertising is working. Luckily the internet has its own built in measuring with most pay per click advertising companies like Google, Yahoo and MSN. The will record the impressions and clicks on your advertising so that you know exactly what is working and what isn’t.

    No matter what type of advertising you do, it is always best to test and measure. Get a scrap book and every time you advertise, cut out the ad and paste it in your scrap book. Record the number of calls and the profit from each ad you make. It is easy to forget where you advertised 6 or 12 months and make the same mistakes again. A successful ad is like a licence to print money.

Leave a Reply

Share
error: Content is protected !!