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What is Email Marketing?
Email marketing has become an essential tool for every online business. Email marketing is a form of direct marketing that uses electronic mail to promote commercial or fundraising messages to an audience. However, the term is used to refer;
• Sending emails with the purpose of making the relationship of a merchant with its current or previous customers to encourage customer loyalty and repeat business.
• Sending emails with the purpose of acquiring new customers to purchase something immediately.
• Adding advertisements, offers and coupon codes to the previous customers to utilize something immediately.
If you have your customer’s email database, then you can use email marketing to grow your business. As a marketer, it’s your job to make sure the database you have is updated with fresh contacts. If you are not working on building your email list already, then stick with this article till the end because I’m going to share 16 ways to grow your email list.
1. Create Awesome Content:
The 1st thing is why people subscribe to your newsletter? If you write something new & unique that people find it by your side only then they will stay connected to you otherwise they will unsubscribe your email subscription or newsletter. Your content plays a major role here so, it should fresh and unique.
2. Share Your Emails:
You can encourage your current subscribers to share or forward your emails by including social media buttons and email to a friend button in your emails. If some of your subscriber share or forward your email to their friends or family then you have chances to get new subscribers.
3. Free Giveaway:
You can run an online contest or free giveaways for your readers on social media and on email. Create an online form and add emails and personal details columns in it. So, any of your readers who want to participate in the contest, have to give you their email.
4. Create an Engaging Opt-In Message:
If you have an email list and you have some of the clients who don’t get involved with your business then you can create an engaging opt-in message and send them. If they respond you back them keep them in your email list otherwise remove them all from your current email list. So, these activities may help you to get to get up-to-date with your older clients.
5. Offer Free Content:
If you are running a blog or if you are a web developer then create eBook or demo version software and give your readers free exchange of their email. You can insert email subscription box and if they provide their email only then they will download that eBook or demo version software. So, you will get email and if they share your eBook with their friends or family then your visitors may increase.
6. Use Facebook Page for Promotion:
Facebook is the major platform for online marketing & make money online. You can make money from Facebook page and you should use your Facebook page to promote your offers. You can post your offers on your timeline of your Facebook page. And don’t forget to add a call to action button or email sign-up form on your website. So, if there any new product launch or service, you can share it on your Facebook page and add your website link so your people can easily check your website. So, you should use the Facebook page for promotion & also build an email list.
7. Add Call-to-Action Button on your Facebook Page:
You should add s call-to-action button on your Facebook page. So, anyone can easily sign up or subscribe your newsletter.
8. Promote Offers on LinkedIn:
Promote your subscription link on a different company page and discussion groups. You should share your links on different LinkedIn groups. So, if they like your products or services then maybe they contact you or they share their email to you. You should start playing around LinkedIn.
9. Promote Offers on Pinterest:
You should create a board for your offers, coupon codes, special discount and festive offers. So, you can easily pin banners and offers on it. So, people can easily find your board and you may generate some leads and grow your email list from there.
10. Add Cards or Annotations on YouTube Videos:
You should start making videos and publish it on YouTube because YouTube is the 2nd largest search engine. So, people may notice you from videos. You can also add offers and email sign-up cards & annotations on your videos. While watching your videos people notice this annotations and cards. You can also add offers and email sign up the link in the description box. So, YouTube can help you to grow your email list.
11. Promote Offers on Google+:
You should make a brand page on Google+ because sometimes Google+ post ranks on search results [only if you are login to your browser]. So, you have to create your brand page on Google+. Post your offers and email sign-up links on Google+. You can also add links on About section on your Google+ profile.
12. Put Your Offers Banners on Your Website:
You have to create offer banners and put it into on your homepage and other pages like About Us and Contact Us. So, if anyone misses the email sign up a pop-up then they can easily get back to your offer. So, create some offer banners or call-to-action & email sign up on your homepage, blog.
13. Add a Call-to-Action on Guest Post Content:
While writing for Guest Post you have to add link and call-to-action in your content. And add an email sign-up link in Author Bio. So, people can reach you easily.
14. Run a Promotion on a Partner Website:
You can promote your email newsletter or any offers on partner website which is very helpful and great way to get new customers and readers. Like if you find any website which has the same niche as yours and they have daily readers. So, if you put a banner or email subscription link on their website so, people may notice your banner or link and then sign up your newsletter. So, in this way you can build your email list by promoting on another website.